Marketing Plan - Santa Cruz Real Estate

What do I do to earn my fee? Review my marketing plan and you will see that there are many things I do to fully market a home (or other property) in Santa Cruz County California. Complete exposure of the property to the real estate community and the buyers we represent will cause your home to sell at top dollar netting you more money at closing than the fee actually paid. The goal is to get as many qualified buyers as possible to view the property until sold. The more potential buyers to see the property the higher the final sales price will be. How do I make sure all possible buyers and cooperating Realtors view the home? See my detailed marketing plan below...

* All of the items below are subject to your approval. I will adjust my marketing plan to meet your preferences.

Coldwell Banker Sign

I place a Coldwell Banker "for sale" sign on your property with your approval. The internationally known Coldwell Banker sign advertises your home 24 hours a day 7 days a week. If necessary, I will place multiple signs to guide buyers to your home with directional arrows. Included with the sign will be:

• Flyer box
  
  

• Color brochures with interior photos describing the property and it's amenities in detail

Multiple Listing Service

I will place your property in the Santa Cruz County Multiple Listing Service (MLS)

• Virtually all buyers work with realtors to find their new homes
  
  

• The MLS is the computer database used by all Realtors in 5 counties including Santa Cruz, Santa Clara, Monterey, San Benito and San Mateo counties
  
  

• The MLS is used by over 11,000 Realtors
  
  

• Agents go to the MLS every day to find homes to show buyers
  
  

• I will add your home to the MLS with multiple photos of the exterior, interior and yard, etc.
  
  

Electronic Key Box

With your approval, I will place an electronic key box on the property. Easy access to the home is critical. Realtors are far more likely to show homes that are easy to see. Use of a key box will:

• Increase the number of showings
  
  

• Lead to a quicker sale at the highest possible price
  
  

• The electronic key box will track the number of showings
  
  

• Allow buyers to see your home when they are excited and ready to buy

Internet Advertising

Your listing will be submited to multiple internet web sites including:

• National Association of Realtors (www.realtor.com)
  
  

• Multiple Listing Service (www.mlslistings.com)
  
  

• Home Search (www.homes.com)
  
  

• Home Seekers (www.homeseekers.com)
  
  

• Plus many others!
  
  

Print Advertising

I will coordinate a program directed at marketing your property. This will include:

• Deliver "Just Listed" flyers with photos and a description of your home to all Santa Cruz county real estate offices
  
  

• Email top real estate agents "Just Listed" flyer
  
  

• Mail color "Just Listed" cards to the neighborhood
  
  

• Listing in Homes Magazine (color magazine published monthly)
  
  

• Listing in Coastal Homes Magazine (color magazine published monthly)
  
  

• Advertise the property in Santa Cruz Sentinel
  
  

• Advertise in other various publications and periodicals in the Santa Cruz County
  
  

• Copies of all advertising will be delivered to you
  
  

Open House Schedule

I will promote your home to my fellow agents at our weekly office meetings and coordinate an open house schedule to further expose your home to perspective purchasers.

• I will tour your home with the 25+ agents in my office during the first week so they will be knowledgable about the property
  
  

• I will host a "Brokers Open House" within the first week to introduce your home to my colleagues within the real estate community. I will be present to answer questions and distribute brochures
  
  

• I will hold Sunday "Open House" and promote your home to all potential buyers
  
  

Additional Services

The following are just some of the additional services I offer to get your home sold as quickly as possible at the highest possible sales price:

• Part of the Coldwell Banker system of over 6000 offices world wide, Coldwell Banker works with a large pool of relocation buyers
  
  

• I will prepare a folder to leave at the property. Potential buyers will be able to review a parcel map, property profile, seller disclosures and any available property inspections
  
  

• If necessary, I will make suggestions for minor improvements that will bring major improvements in your net return from the sale
  
  

• I will put you in touch with the appropriate tradesmen if you choose to have work done prior to marketing the home
  
  

• I will be available to show the home and follow up with other agents that have shown your home for their response and report to you with their feedback
  
  

• I represent you. I negotiate, on your behalf, all offers presented on your property, and help in negotiating the best possible price and terms for you.
  
  

• I will help you complete all paperwork related to the sale, and ensure that it is done correctly to avoid any potential legal troubles after the sale
  
  

• I will follow up and keep you informed, after the contract has been accepted, on all mortgage, title and other closing procedures
  
  

• I will meet with all inspectors, appraisers etc. during the escrow period
  
  

• I will communicate the results of my activities to you at least once a week, and be available any time via cellular phone